Frequently Asked Questions

We develop a broad range of software products including custom web applications, internal business tools, customer portals, SaaS platforms, API integrations, and data-driven dashboards. We also handle cloud deployment, DevOps setup, database architecture, and long-term maintenance.

Our stack is chosen based on what best fits your project requirements. We work with modern frontend frameworks (React, Vue.js), robust backend technologies (Node.js, Python, PHP), relational and non-relational databases (PostgreSQL, MySQL, MongoDB), and cloud platforms (AWS, GCP, Azure). We always recommend the most suitable tools rather than forcing a fixed stack.

Scalability is a core consideration in every architecture decision we make. We design systems with modular, maintainable codebases and deploy on infrastructure that can scale horizontally. We also review your anticipated growth trajectory at the start of each project to ensure the technical foundation can support future expansion without costly rewrites.

Yes. We offer flexible post-launch support packages that cover bug fixes, performance monitoring, security updates, and feature enhancements. Ongoing maintenance is available on a retainer basis or as-needed, depending on your preferences. We believe software requires continuous attention to stay competitive and secure.

We are equally comfortable working with existing codebases. Whether you need to extend a legacy system, refactor poorly structured code, integrate new features into an existing product, or migrate to a modern stack, our team will perform a thorough technical audit first and then propose the most efficient path forward.

Our marketing services include search engine optimisation (SEO), paid advertising (Google Ads, Meta Ads), content strategy and creation, email marketing, social media management, conversion rate optimisation (CRO), and analytics setup. We tailor the service mix to your specific goals and available budget.

We define clear KPIs at the start of every campaign — whether that is cost per acquisition, organic traffic growth, lead volume, conversion rate, or ROAS. We use tools such as Google Analytics, Search Console, and ad platform dashboards to track performance, and we provide regular transparent reports with honest commentary on what is working and what is being adjusted.

This depends on the channel. Paid advertising campaigns can generate results within days, while SEO typically requires 3 to 6 months of consistent effort before meaningful organic growth becomes visible. Content and email strategies compound over time. We always set realistic expectations upfront and focus on sustainable, long-term growth rather than short-lived spikes.

Yes — this is one of our key differentiators. Having both disciplines under one roof means your product and its marketing are aligned from day one. Development decisions take marketing needs into account (e.g. SEO-friendly architecture, landing page performance), and marketing strategies are informed by your product's actual capabilities and roadmap.

We follow a structured process: Discovery (understanding your goals and requirements), Planning (defining scope, timeline, and architecture), Design, Development, Review, and Launch. At each stage, you have full visibility into progress, and we hold regular sync calls to ensure alignment. We adapt our process to your preferred level of involvement.

Pricing depends on the scope, complexity, and timeline of your project. We offer both fixed-price engagements for well-defined scopes and time-and-materials arrangements for projects that evolve over time. After an initial consultation, we provide a detailed written proposal with a transparent breakdown of costs and deliverables.

A simple web application typically takes 6 to 10 weeks from kick-off to launch. More complex systems with integrations, custom logic, or multiple user roles may take 3 to 6 months or more. We establish a realistic timeline during the planning phase and flag potential risks early. Rushed timelines are something we avoid, as they compromise quality.

For fixed-price projects we typically use a milestone-based payment schedule — an initial deposit to begin work, followed by payments tied to defined deliverables throughout the project. For ongoing retainer arrangements, payments are made monthly. All payment terms are clearly outlined in the contract before work begins.

Upon completion of payment, full intellectual property rights for all custom-developed code and deliverables are transferred to the client. This is specified clearly in our project agreement. We retain no ownership over the work produced exclusively for your project.